The survey offers a comprehensive view of how veterinary manufacturers and their sales representatives perform, and also clearly establishes how far away each main player is from the “best in class” standard. The analysis highlights which areas of performance are more impactful in driving overall perceptions and what improvements would deliver the biggest returns.

The report is based on data from over 1200 interviews with vets practising in the UK conducted in 2011, 2012 and 2013/2014.

Your questions answered:

  • How is my company perceived overall? How are my sales representatives perceived? How do vets evaluate my company’s performance on 36 areas relating to supplier support, sales force, administration of orders, deliveries?
  • How does my company compare to other manufacturers in the animal healthcare sector? What performance levels are achievable?
  • Which resources should be prioritised to improve the company’s overall standing?
  • What is a successful model for hiring and training sales reps?

Companies covered:

Alstoe, Abbott, Bayer, Boehringer Ingelheim, Ceva, Dechra, Elanco / Eli Lilly, Hill’s, Merck / MSD, Merial, Nestle Purina,  Norbrook, Novartis, Pfizer / Zoetis, Protexin, Royal Canin, Vetoquinol, Vetplus, Virbac, IDEXX

Key words: veterinary sales representatives, performance benchmark, improvements, investment priorities, overall perceptions, animal health sector, pet food, pharmaceuticals, supplier support, sales force, administration of orders, deliveries, UK veterinary market.