For the third year running CM Research asked small animal vets in the UK which New Veterinary Product released in 2014 they thought was best.

300 practising UK vets spontaneously named the one product that has stood out for them among all new veterinary products introduced in 2014.

New Veterinary Product of the Year 2014 UK

– Apoquel by Zoetis, a fast-acting treatment for the control of acute and chronic canine pruritus, won the title. It was mentioned by nearly a third of interviewed vets.

– Bravecto by MSD, an antiparasitic chewable treatment lasting up to 12 weeks, came second with 12% of mentions.

– Semintra by Boehringer Ingelheim, a product introduced in 2013, was put forward by 10% of vets, placing it in 3rd position. Semintra is a veterinary angiotensin receptor blocker used in cats suffering from chronic kidney disease.

Congratulations to the winners!