CM Research has undertaken many hundreds of in-depth interviews on topics as diverse as stem cell research to water fountains for pet cats, with participants from around the world. In-depth interviews are a valuable market research method, normally conducted one-on-one (one interviewer, speaking to a single participant) and can take place over the phone or ...
Ethnographic market research involves observation of participants going about their day-to-day lives (for example, using a product or service) in the normal environment that they would do so. It’s a method which aims to cut through all the noise and see how things truly are – often leading to breakthrough insights on market gaps, customer ...
Here at CM Research, we like to think we’ve got focus groups with pet owners and veterinary professionals down to a fine art. We’ve run countless groups over the years – exploring topics ranging from the shape of doggy dental chews to the process of using blood chemistry analysers in a veterinary practice. Focus groups ...
